BACKGROUND
Guitar Center is the world's largest musical instruments retailer. The store has everything from guitars and drums to DJ products and instrument lessons.
BRIEF OVERVIEW
THE ASK: Create a print ad campaign
OPPORTUNITY: Guitar Center offers a wide variety of products and services that can help musicians practice, while also helping those who listen to musicians practice
SOLUTION: Create a campaign to help those who have to listen to the practices of new instruments
WRONG NOTES
Not everyone can pick up an instrument and make a beautiful song immediately. It takes a lot of practice for most people, and that's okay. The people we should focus on are the friends and family of those picking up the hobby. Guitar Center has products and services for those who need to spare their ears during the practicing stage.
CONCEPT
The journey to becoming a musician affects everyone around you.
DRUM ROLL
Executions
